In College Football 25, the Brand Exposure grade is a critical measure of your program’s visibility and appeal on a national scale. It assesses your team’s overall brand recognition, the potential for NIL (Name, Image, Likeness) opportunities for players, and how often your school appears in primetime games. This grade is an essential factor in attracting top-tier recruits, as it speaks to the opportunities a player can have beyond the field.
Brand Exposure is a reflection of your school’s public image and marketability. Recruits with an eye on building their personal brand will be drawn to programs that can give them significant visibility, both on television and through NIL deals. Schools that regularly appear in high-profile games, have a strong following, and provide substantial opportunities for NIL endorsements will have a high Brand Exposure grade.
In today’s college football landscape, where NIL deals have become a game-changer for athletes, this grade represents the marketing potential your program offers to recruits. Players who want to maximize their personal brand and earning potential will highly prioritize this factor when deciding where to play.
When a recruit evaluates a program, Brand Exposure can be a dealbreaker or a strong pull factor. High Brand Exposure means a recruit can expect to be seen frequently in primetime games, where their skills can be showcased to a national audience. It also implies that the school has a robust support system to help athletes secure NIL deals, an essential consideration for recruits looking to capitalize on their college careers financially.
Programs with strong Brand Exposure grades are also more likely to attract blue-chip recruits who are not just interested in on-field success but also in the fame and potential earnings that come with playing at a high-profile school. These recruits want to be part of programs that offer them the best chance to grow their brand and attract endorsements.
Brand Exposure is one of 14 categories that comprise your school’s overall My School Grades in College Football 25. Each school is rated from D- to A+ across these categories, which collectively define its strengths and weaknesses. Here’s the full list of My School Grades:
Several factors contribute to your school’s Brand Exposure grade:
Primetime Appearances: The more often your team plays in high-profile, nationally televised games, the higher your Brand Exposure grade will be. This includes not only regular-season games but also bowl games and championship appearances.
NIL Opportunities: Schools that provide robust infrastructure for NIL deals will have a higher grade. Programs that can help athletes secure sponsorships and endorsements will attract players interested in growing their brand beyond just their performance on the field.
Fan Engagement and Social Media Presence: Schools with large, engaged fanbases and strong social media followings tend to have better Brand Exposure grades. The ability to boost a player’s profile through these channels is a significant factor in building a successful brand.
Team Success: Winning teams naturally get more media attention, and their players are more likely to appear in highlight reels and national conversations, which boosts the school’s brand.
If you want to improve your Brand Exposure grade, your focus should be on elevating your team’s profile through success on the field and ensuring your players are visible to a wide audience. Regularly making it to bowl games, conference championships, or even the College Football Playoff will put your team in the national spotlight, enhancing your brand’s appeal.
Additionally, building an NIL-friendly environment within your program, where players are supported in pursuing endorsement deals, will increase your attractiveness to recruits looking to capitalize on their college stardom.
You can monitor your school’s Brand Exposure and all other My School Grades through the My School screen in the Recruiting Hub. This screen gives you a detailed breakdown of how your school is performing in each category, and it provides insights on where you stand compared to other programs.
Each grade dynamically updates throughout the season, based on your actions and performance. A slide in your Brand Exposure grade could mean fewer recruits showing interest in your program, especially those who prioritize visibility and NIL opportunities. On the flip side, a boost in this grade can help you land high-profile recruits who are looking to elevate their brand on a national stage.
In College Football 25, Brand Exposure is an essential factor in building a powerhouse program. It speaks to the visibility, NIL potential, and media presence that your school offers to recruits. A high Brand Exposure grade can set you apart from other schools and make your program a destination for athletes looking to maximize their personal brand. By focusing on securing primetime games and creating a strong NIL environment, you can elevate your Brand Exposure and attract the most sought-after recruits in the country.